News
28 Mei 2009
Mirage to produce 3D Animation series for Oil Rig Video Safety
Go Home Safe is a series developed by an expert company whose line of work is to develop safety procedures in workplace, particularly in the oil rig environment where hazards are imminent. The traditional way of educating via books, posters were thought to be outdated and they were looking for a new method of learning by using video animation.
The videos will be visualized from a series of safety procedure modules, which will show graphically the wrong and the right process of conducting things in the oil rig work environment. The use of one specific language is substituted by gimmicks as seen in Mr.Bean’s series, so that later the video will be easily understand by various workers from different nations, as it is the case found generally in a global oil companies. The average length of the video varies between modules but will be around 5-7 minutes per episodes and will be in full CGI rendering.
Initially, Mirage is given the task to complete three episodes till end of July but it is greatly expected that the project will continue for a total of 35 episodes.
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14 Mei 2009
Klikdokter records high of global web rank in 6 months of its introduction
Since the official launch last year, steady but surely, klikdokter has managed to climb up the ladder of global web rank to date. According the latest stat by the global web ranking Alexa, Klikdokter’s rank managed to penetrate big 50.000, with the exact rank at 48.019 by the mid of May 2009.
Furthermore, not just the ranks that’s quite interesting but the qualitative stats like the average length of visit of 12 minutes per visit is somewhat very good for a newcomer site, as well as the growing members of around 10.000 people by the time this report is written. On top of all, those achievements were done with limited number of above the line promotion, relying mostly on guerrilla online channels like mailing list broadcast and social networking updates.
It is already planned that the next stage development will focused more on the quality content that klikdokter offers its visitors in order to attract more people and sustain web growth.
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7 Mei 2009
Zwitsal Kids to launch new packaging by the end of 2009
Being appointed two years ago by Sara Lee, Mirage is again given the trust to develop new concept for the new packaging design for the Zwitsal KIDS line of products, comprising shampoo, bubble bath, cologne and toothpaste for kids aged between 6 – 12 years old.
The Zwitsal KIDS line, which one can say it’s still relatively new in the market with only two years life cycle, has now become the market leader for its line and now already starts planning on delivering new themes for the upcoming year.
The concept will still be on Captain Activo and Princess Beauty characters as the main endorser of the brand but with lots of new feel and fresher look to make kids, as its main market, be more excited and energized once they have used the Zwitsal KIDS line of products.
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